HaleHule.com
A Modern, User-Centered E-Commerce Experience for Healthy Snacks
Deliverables
MVP Development
- UI/UX Design
- Development
- Quality Assurance
Web Development
- E-commerce
- Product information management
- Online store
- Branding
About the client
HaleHule.com is your go-to e-commerce store for healthy snacks from the Middle East. Explore a variety of nutritious, delicious options, all sourced directly from the region. Enjoy authentic flavors and wholesome ingredients delivered to your doorstep.
Results
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Distinctive Branding and User Engagement
The primary objective was to differentiate HaleHule from its competitors through strong UX, high performance, and interactive features. The emphasis was on clearly communicating the brand’s purpose and ensuring that the target audience immediately understands the offerings.
Crafting a User-Centered Experience
We aimed to make the shopping experience comfortable and smooth by following a logical user flow. This included designing an intuitive top-level navigation that directs visitors to their desired goals effortlessly. A functional search bar and filtering options were also crucial to help users quickly find the products they need.
Establishing a Visual Identity and Expansive UI System
In the design phase, we focused on building a visual language that encompasses the brand’s identity through colors, shapes, and product packaging. After securing approval on the visual direction, we developed a comprehensive and expandable UI elements system, ensuring consistency across the entire website.
Customized CMS and Account Features
We customized the CMS to allow for easy updates to blog posts and product details, making content management seamless. We also developed an account dashboard for users to manage their shopping experience, including saving addresses, fast order actions, and managing wish lists.
Detailed Product Insights and Discount Capabilities
The website was designed with flexibility, allowing for detailed product information to be added, such as nutritional aspects like cholesterol and fiber content. Additionally, we integrated the ability to add discount codes, making the shopping experience both informative and rewarding.
Personalized Sample Ordering for a Unique Experience
Ability for customers to order package samples, offering a real preview experience and allowing users to select nuts as gifts. This feature ensures that customers have full control over their shopping experience from start to finish.
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